The Ang Sila Small boat fishing group’s Blue Crab Bank plays an important role in conserving natural resources and promoting local economic development. However, public relations efforts regarding the Blue Crab Bank and related activities have not been effectively implemented. This project therefore focuses on developing appropriate public relations approaches and tools, as well as utilizing various technologies to create engaging media and disseminate information to a broad audience. This project will enable members of the Ang Sila Small boat fishing group to create high-quality, practical public relations materials. This will also enhance communication efficiency, foster understanding and cooperation from both the public and government sectors, supporting the development of the Blue Crab Bank and promoting sustainable economic development for the Ang Sila Small boat fishing group.
Objectives:
1. To support media production and enhance public relations skills for the Blue Crab Bank and activities related to natural resource conservation.
2. To promote local economic development through supporting sustainable fisheries.
3. To foster collaboration in implementing projects aligned with the Sustainable Development
The Faculty of Humanities and Social Sciences, Burapha University, in collaboration with the Blue Crab Bank of Ang Sila Small boat fishing group, organized an academic service project for the community: “Promoting Media Production for Public Relations of the Blue Crab Bank.” The project focused on training members of the Ang Sila Small boat fishing group, which oversees the Blue Crab in Ang Sila Subdistrict, Mueang Chonburi District, Chonburi Province, to develop knowledge and skills in producing effective public relations media. The focus was on communicating about aquatic animal conservation and the Blue Swimming Crab Bank’s role in promoting careers and sustainable grassroots economic development in Ang Sila Subdistrict, Chonburi Province. Public relations media for the Blue Crab Bank, Ang Sila Small Boat Fishing Group, can be viewed at https://youtu.be/8d6bvd5jpUI?si=fOTJuktfxTRv4BfW
Results from the project revealed that the project helped improve the quality of life of fishermen, particularly those with low incomes, by enhancing communication skills and creating marketing opportunities for local fishing activities. Furthermore, fishermen’s group members were able to continuously produce their own public relations materials, increasing community and tourist awareness by over 70%.
Project Duration
Friday, March 7, 2025 to Wednesday, April 30, 2025
Project Manager: Ms. Pawinna Petchluan
