{"id":4601,"date":"2026-09-21T14:37:44","date_gmt":"2026-09-21T07:37:44","guid":{"rendered":"https:\/\/sdgs.buu.ac.th\/?p=4601"},"modified":"2026-09-21T14:41:55","modified_gmt":"2026-09-21T07:41:55","slug":"vocational-and-economic-empowerment-project-skills-development-for-income-generation-cost-reduction-and-sustainable-economic-security-among-the-elderly","status":"publish","type":"post","link":"https:\/\/sdgs.buu.ac.th\/?p=4601","title":{"rendered":"Vocational and Economic Empowerment Project: Skills Development for Income Generation, Cost Reduction, and Sustainable Economic Security among the Elderly"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4601\" class=\"elementor elementor-4601\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d5621 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c9d5621\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-841565f elementor-widget elementor-widget-text-editor\" data-id=\"841565f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>While some older adults already have basic online familiarity, many still lack the advanced digital skills needed for effective social media marketing. Specifically, senior creators struggle to produce high-quality promotional video content and manage live commerce broadcasts independently. To bridge this skill gap, the initiative addresses the complex technical demands of platforms like TikTok, where older adults often struggle with live-streaming setup and back-end management. Comprehensive, step-by-step instruction is essential to help seniors master video-editing tools and optimise live settings. By delivering deep, practical technical training, the project transforms basic digital literacy into professional-grade execution. Ultimately, this empowers senior citizens to confidently leverage live streaming and digital media as sustainable tools for career development and income generation.<\/p><p><strong>Project Coordinator: <\/strong>Assoc.Prof.Dr.Jirapa Phungbangkruay<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e3d98b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4e3d98b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-13a4b2c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"13a4b2c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b33e7 elementor-widget elementor-widget-image\" data-id=\"c9b33e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e232--1024x575.jpg\" class=\"attachment-large size-large wp-image-4604\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e232--1024x575.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e232--300x168.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e232--768x431.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e232--1536x863.jpg 1536w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e232--1170x657.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e232-.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4941040 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4941040\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d895430 elementor-widget elementor-widget-image\" data-id=\"d895430\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e233--1024x575.jpg\" class=\"attachment-large size-large wp-image-4605\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e233--1024x575.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e233--300x168.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e233--768x431.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e233--1536x863.jpg 1536w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e233--1170x657.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e233-.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cbdf65 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5cbdf65\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf5448 elementor-widget elementor-widget-text-editor\" data-id=\"dbf5448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Objectives:<\/strong><\/p><ol><li>Mastery of Digital Content Creation: To empower senior participants to create diverse formats of engaging, short-form video content tailored for online platforms.<\/li><li>Technical Proficiency in Live Streaming: To enable older persons to independently configure and set up back-end systems for TikTok Live streaming with professional accuracy.<\/li><li>Peer-to-Peer Knowledge Sharing: To establish a sustainable community mentoring network where digitally trained seniors can transfer their skills and guide fellow peers.<\/li><li>\u00a0<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-865f146 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"865f146\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-3311e02 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3311e02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea629e elementor-widget elementor-widget-image\" data-id=\"9ea629e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e234--1024x575.jpg\" class=\"attachment-large size-large wp-image-4606\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e234--1024x575.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e234--300x168.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e234--768x431.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e234--1536x863.jpg 1536w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e234--1170x657.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e234-.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-401596f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"401596f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4670a06 elementor-widget elementor-widget-image\" data-id=\"4670a06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e235--1024x575.jpg\" class=\"attachment-large size-large wp-image-4607\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e235--1024x575.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e235--300x168.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e235--768x431.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e235--1536x863.jpg 1536w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e235--1170x657.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e235-.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bee534 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4bee534\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1c180 elementor-widget elementor-widget-text-editor\" data-id=\"7e1c180\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Program Activities:<\/strong><\/p><p>Project Activities \/ Training Highlights: As part of the project\u2019s practical implementation, hands-on training sessions were conducted to bridge the digital divide and build essential e-commerce competencies for senior participants. The core activities focused on empowering older persons with modern digital media skills, specifically teaching short-form video editing using the InShot application to produce engaging product promotional content. The workshop also provided step-by-step guidance on setting up TikTok Live streaming tools professionally. Participants learned technical configurations, product linking, stream management, and audience interaction techniques. Through interactive learning and peer support, senior attendees gained the confidence and practical skills needed to run professional live streams, turning digital tools into sustainable income-generating channels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dc56c7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5dc56c7\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85c2137 elementor-widget elementor-widget-image\" data-id=\"85c2137\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1150\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e236-.jpg\" class=\"attachment-full size-full wp-image-4608\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e236-.jpg 2048w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e236--300x168.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e236--1024x575.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e236--768x431.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e236--1536x863.jpg 1536w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e236--1170x657.jpg 1170w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63366b3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"63366b3\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f711afa elementor-widget elementor-widget-text-editor\" data-id=\"f711afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Expected Outcomes (Impacts):<\/strong><\/p><p>Digital Content Creation &amp; Live Streaming Capabilities: Senior participants successfully acquired practical digital skills, enabling them to independently create engaging short-form videos and master complex back-end configurations for TikTok Live streaming. By leveraging these modern e-commerce tools, older adults expanded their market reach, unlocked new business opportunities, and enhanced their long-term economic security.<\/p><p><strong>Date of Implementation: <\/strong>June 30, 2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While some older adults already have basic online familiarity, many still lack the advanced digital<\/p>\n","protected":false},"author":5,"featured_media":4602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[2,4,6,8,18],"class_list":["post-4601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-burapha-business-school","tag-partnership","tag-people","tag-prosperity","tag-sdg-10","tag-sdg-4"],"rttpg_featured_image_url":{"full":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231-.jpg",2048,1150,false],"landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231-.jpg",2048,1150,false],"portraits":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231-.jpg",2048,1150,false],"thumbnail":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--150x150.jpg",150,150,true],"medium":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--300x168.jpg",300,168,true],"large":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--1024x575.jpg",640,359,true],"1536x1536":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--1536x863.jpg",1536,863,true],"2048x2048":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231-.jpg",2048,1150,false],"ultp_layout_landscape_large":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--1200x800.jpg",1200,800,true],"ultp_layout_landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--870x570.jpg",870,570,true],"ultp_layout_portrait":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--600x900.jpg",600,900,true],"ultp_layout_square":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--600x600.jpg",600,600,true],"nhuja-news-carousel-img":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--783x450.jpg",783,450,true],"nhuja-news-carousel-img-landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--783x225.jpg",783,225,true],"nhuja-news-carousel-large-img":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--1000x574.jpg",1000,574,true],"nhuja-news-carousel-large-img-landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--1000x287.jpg",1000,287,true],"nhuja-news-large-thumb":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--1170x657.jpg",1170,657,true],"nhuja-news-small-thumb":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e23\u0e231--350x220.jpg",350,220,true]},"rttpg_author":{"display_name":"nantana.ku buu","author_link":"https:\/\/sdgs.buu.ac.th\/?author=5"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/sdgs.buu.ac.th\/?cat=27\" rel=\"category\">Burapha Business School<\/a>","rttpg_excerpt":"While some older adults already have basic online familiarity, many still lack the advanced digital","_links":{"self":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/4601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4601"}],"version-history":[{"count":4,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/4601\/revisions"}],"predecessor-version":[{"id":4611,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/4601\/revisions\/4611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/media\/4602"}],"wp:attachment":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}