{"id":4588,"date":"2026-09-21T14:26:57","date_gmt":"2026-09-21T07:26:57","guid":{"rendered":"https:\/\/sdgs.buu.ac.th\/?p=4588"},"modified":"2026-09-21T14:32:45","modified_gmt":"2026-09-21T07:32:45","slug":"project-on-upskilling-and-capacity-building-for-elderly-employability-job-creation-and-income-generation-in-phanat-nikhom-district-chonburi-province-fiscal-year-2026","status":"publish","type":"post","link":"https:\/\/sdgs.buu.ac.th\/?p=4588","title":{"rendered":"Project on Upskilling and Capacity Building for Elderly Employability, Job Creation, and Income Generation in Phanat Nikhom District, Chonburi Province, Fiscal Year 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4588\" class=\"elementor elementor-4588\">\n\t\t\t\t<div class=\"elementor-element elementor-element-658aa7b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"658aa7b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a242132 elementor-widget elementor-widget-text-editor\" data-id=\"a242132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Thailand has been transitioning into an ageing society since 2005, when the proportion of the population aged 60 and above reached 10 per cent of the total population. The continued growth of the elderly population has created escalating challenges, particularly in health and socioeconomic domains. Consequently, it is essential to develop comprehensive life plans and improve the quality of life for senior citizens in ways that respond effectively to their specific needs. In the current era, digital marketing has evolved rapidly across various online platforms; however, many older individuals still lack the requisite digital literacy and online marketing skills. In response, the Ban Banglamung Social Welfare Development Center for Older Persons in Chonburi Province launched a project to enhance vocational skills and employability competencies, promoting sustainable livelihoods and income generation for the elderly in Phanat Nikhom District, Chonburi Province. This initiative aims to empower senior networks, promote economic self-reliance, reduce dependence, and expand career opportunities through targeted Digital Marketing strategies that effectively reach prospective target audiences.<\/p><p><strong>Project Coordinator: <\/strong>Assoc.Prof. Dr.Jirapa Phungbangkruay<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fefba2f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fefba2f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-310c56f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"310c56f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c874bb4 elementor-widget elementor-widget-image\" data-id=\"c874bb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a2--1024x768.jpg\" class=\"attachment-large size-large wp-image-4593\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a2--1024x768.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a2--300x225.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a2--768x576.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a2--1170x878.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a2-.jpg 1477w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85cb231 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"85cb231\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc435e elementor-widget elementor-widget-image\" data-id=\"6dc435e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a3--1024x768.jpg\" class=\"attachment-large size-large wp-image-4594\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a3--1024x768.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a3--300x225.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a3--768x576.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a3--1170x878.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a3-.jpg 1477w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b76e9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"59b76e9\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6e638 elementor-widget elementor-widget-text-editor\" data-id=\"fc6e638\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Objectives:<\/strong><\/p><ol><li>To empower senior networks and enhance the operational capacity of elderly network management.<\/li><li>To drive, coordinate, and foster multi-stakeholder collaboration for sustainable senior employment and livelihood promotion.<\/li><li>To build digital marketing capabilities and empower elderly groups with essential e-commerce competencies.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a29063c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a29063c\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-a2e44f9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a2e44f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4111c8d elementor-widget elementor-widget-image\" data-id=\"4111c8d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a4--1024x768.jpg\" class=\"attachment-large size-large wp-image-4595\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a4--1024x768.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a4--300x225.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a4--768x576.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a4--1170x878.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a4-.jpg 1477w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84c0e83 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"84c0e83\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b51d44d elementor-widget elementor-widget-image\" data-id=\"b51d44d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a6--1024x768.jpg\" class=\"attachment-large size-large wp-image-4596\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a6--1024x768.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a6--300x225.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a6--768x576.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a6--1170x878.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a6-.jpg 1477w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bebee2e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bebee2e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-541c096 elementor-widget elementor-widget-text-editor\" data-id=\"541c096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Program Activities:<\/strong><\/p><ol><li>Establishing elderly community groups to build a collaborative online product distribution network across digital platforms.<\/li><li>Fostering inter-group cooperation to promote peer-to-peer knowledge sharing and collective learning.<\/li><li>Conducting capacity-building workshops to equip older persons with practical knowledge, digital marketing techniques, and platform management skills.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33e7f40 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"33e7f40\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2c196 elementor-widget elementor-widget-image\" data-id=\"0b2c196\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1477\" height=\"1108\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a8-.jpg\" class=\"attachment-full size-full wp-image-4597\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a8-.jpg 1477w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a8--300x225.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a8--1024x768.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a8--768x576.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a8--1170x878.jpg 1170w\" sizes=\"(max-width: 1477px) 100vw, 1477px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c13ba0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7c13ba0\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73584d8 elementor-widget elementor-widget-text-editor\" data-id=\"73584d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Expected Outcomes (Impacts):<\/strong><\/p><ol><li>Community Empowerment &amp; Peer-to-Peer Support: Senior citizens successfully formed collaborative community networks, establishing a peer-to-peer mentoring system where digitally proficient seniors actively support and share knowledge with peers who require additional guidance.<\/li><li>Digital Literacy &amp; E-Commerce Competencies: Older persons gained a clear understanding of online sales platforms and acquired practical digital marketing skills, enabling them to leverage diverse e-commerce avenues for sustainable income generation. Specifically, senior groups in Phanat Nikhom District showed significantly higher awareness and stronger digital marketing skills.<\/li><\/ol><p><strong>Date of Implementation:\u00a0<\/strong>April 27, 2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thailand has been transitioning into an ageing society since 2005, when the proportion of the<\/p>\n","protected":false},"author":5,"featured_media":4592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[2,4,6,8,18,22],"class_list":["post-4588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-burapha-business-school","tag-partnership","tag-people","tag-prosperity","tag-sdg-10","tag-sdg-4","tag-sdg-8"],"rttpg_featured_image_url":{"full":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1-.jpg",1280,960,false],"landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1-.jpg",1280,960,false],"portraits":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1-.jpg",1280,960,false],"thumbnail":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--150x150.jpg",150,150,true],"medium":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--300x225.jpg",300,225,true],"large":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--1024x768.jpg",640,480,true],"1536x1536":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1-.jpg",1280,960,false],"2048x2048":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1-.jpg",1280,960,false],"ultp_layout_landscape_large":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--1200x800.jpg",1200,800,true],"ultp_layout_landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--870x570.jpg",870,570,true],"ultp_layout_portrait":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--600x900.jpg",600,900,true],"ultp_layout_square":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--600x600.jpg",600,600,true],"nhuja-news-carousel-img":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--783x450.jpg",783,450,true],"nhuja-news-carousel-img-landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--783x225.jpg",783,225,true],"nhuja-news-carousel-large-img":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--1000x574.jpg",1000,574,true],"nhuja-news-carousel-large-img-landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--1000x287.jpg",1000,287,true],"nhuja-news-large-thumb":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--1170x878.jpg",1170,878,true],"nhuja-news-small-thumb":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/09\/\u0e1e\u0e19\u0e31\u0e2a1--350x220.jpg",350,220,true]},"rttpg_author":{"display_name":"nantana.ku buu","author_link":"https:\/\/sdgs.buu.ac.th\/?author=5"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/sdgs.buu.ac.th\/?cat=27\" rel=\"category\">Burapha Business School<\/a>","rttpg_excerpt":"Thailand has been transitioning into an ageing society since 2005, when the proportion of the","_links":{"self":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/4588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4588"}],"version-history":[{"count":4,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/4588\/revisions"}],"predecessor-version":[{"id":4600,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/4588\/revisions\/4600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/media\/4592"}],"wp:attachment":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}