{"id":3612,"date":"2026-06-18T11:05:37","date_gmt":"2026-06-18T04:05:37","guid":{"rendered":"https:\/\/sdgs.buu.ac.th\/?p=3612"},"modified":"2026-06-18T11:11:28","modified_gmt":"2026-06-18T04:11:28","slug":"elevating-hospitality-excellence-driving-sustainable-growth-in-the-eec","status":"publish","type":"post","link":"https:\/\/sdgs.buu.ac.th\/?p=3612","title":{"rendered":"Elevating Hospitality Excellence: Driving Sustainable Growth in the EEC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3612\" class=\"elementor elementor-3612\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b86b1c6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b86b1c6\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c326758 elementor-widget elementor-widget-text-editor\" data-id=\"c326758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Elevating Hospitality Excellence: Driving Sustainable Growth in the EEC<\/strong>\u00a0<\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 In an era where the global tourism landscape is reshaped by VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) and the rapid integration of AI, traditional service standards are no longer enough to maintain a competitive edge. To address these challenges, the &#8220;Service Excellence and Innovation for Sustainable Growth in Hospitality Business&#8221; short course has been developed as a strategic catalyst for the hospitality sector within Thailand\u2019s Eastern Economic Corridor (EEC).\u00a0<\/p><p><strong>A Proven Track Record of Success\u00a0<\/strong><\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Building on a powerful foundation, this program demonstrated remarkable impact in 2025, successfully completing 18 batches across 14 leading hotels, from Bangsaen to Na Jomtien. The curriculum specifically targets Heads of Departments (HODs) and emerging leaders, empowering them to transition from traditional managers into visionary Service Designers and Experience Curators.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1ae91 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0a1ae91\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7998c5 elementor-widget elementor-widget-text-editor\" data-id=\"c7998c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Strategic Alignment with Sustainable Development Goals (SDGs)\u00a0<\/strong><\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0This training initiative is meticulously designed to support the Sustainable Development Goals (SDGs), ensuring that regional business growth harmonizes with social and professional advancement. Central to this mission is SDG 4: Quality Education, which the program addresses by providing intensive, high-quality professional development through a full-day immersive workshop. By utilizing advanced methodologies such as Design Thinking, Agile, and Lean Startup, it equips the local workforce with future-ready skills, transforming personnel into expert Service Designers and Experience Curators.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c878c1d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c878c1d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5121f2c elementor-widget elementor-widget-image\" data-id=\"5121f2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1835\" height=\"1024\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide8-Chavana-Angkanurakbun.jpg\" class=\"attachment-full size-full wp-image-3615\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide8-Chavana-Angkanurakbun.jpg 1835w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide8-Chavana-Angkanurakbun-300x167.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide8-Chavana-Angkanurakbun-1024x571.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide8-Chavana-Angkanurakbun-768x429.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide8-Chavana-Angkanurakbun-1536x857.jpg 1536w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide8-Chavana-Angkanurakbun-1170x653.jpg 1170w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8669ee1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8669ee1\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b646094 elementor-widget elementor-widget-text-editor\" data-id=\"b646094\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Program Highlights &amp; Strategic Benefits\u00a0<\/strong><\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 For organizations looking to lead the next wave of hospitality innovation, the May \u2013 September 2026 intake offers an exclusive opportunity:\u00a0<\/p><p>\u2022 Expert Instruction: Led by Khun Thanita Chinabunchorn, Co-Founder of Level Up Everydays and an expert in Hospitality &amp; Tech strategy facilitated by Assistant Professor Chavana Angkanurakbun and Assistant Professor Natthakan Pruksorranan from Burapha Business School.\u00a0<\/p><p>\u2022 In-House Excellence: Training is conducted directly on-site through exclusive in-house training to ensure maximum relevance to specific business needs, requiring a minimum of 20 participants per batch.\u00a0<\/p><p>\u2022 Government Support: The EECO provides a 50% subsidy, reducing the registration fee.\u00a0<\/p><p>\u2022 Tax Incentives: Participating businesses can benefit from tax deductions of up to 2.5 times the training expenses, as permitted by law.\u00a0<\/p><p>\u2022 Certification: Graduates who pass the post-training assessment receive a formal e-Certificate recognized by the EECO and Burapha University. &#8220;Empower your leadership team to move beyond service\u2014equip them to design experiences that define the future of your brand.&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69cec80 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"69cec80\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f0729 elementor-widget elementor-widget-text-editor\" data-id=\"b1f0729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 The curriculum directly fosters SDG 8: Decent Work and Economic Growth by enhancing the capabilities of the hospitality sector in Chonburi, Rayong, and Chachoengsao. By strengthening economic resilience, it prepares businesses for major upcoming milestones, such as the arrival of Tomorrowland in December 2026, which is expected to bring a new wave of high-quality international travelers to the EEC. Finally, the program champions SDG 9: Industry, Innovation, and Infrastructure through its emphasis on Data-Driven Service Design. Participants learn to systematically analyze Touch Point Failures and leverage data to create personalized service innovations that enhance profitability while effectively mitigating business risks for long-term sustainability.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31194bc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"31194bc\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974417c elementor-widget elementor-widget-text-editor\" data-id=\"974417c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Project Period:<\/strong> August &#8211; September 2025<\/p><p><strong>Project Leaders:<\/strong> Asst. Prof. Chavana Angkanurakbun and Asst. Prof. Natthakan Pruksorranan<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elevating Hospitality Excellence: Driving Sustainable Growth in the EEC\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 In<\/p>\n","protected":false},"author":4,"featured_media":3613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[4,6,18],"rttpg_featured_image_url":{"full":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun.jpg",1835,1024,false],"landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun.jpg",1835,1024,false],"portraits":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun.jpg",1835,1024,false],"thumbnail":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-150x150.jpg",150,150,true],"medium":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-300x167.jpg",300,167,true],"large":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-1024x571.jpg",640,357,true],"1536x1536":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-1536x857.jpg",1536,857,true],"2048x2048":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun.jpg",1835,1024,false],"ultp_layout_landscape_large":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-1200x800.jpg",1200,800,true],"ultp_layout_landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-870x570.jpg",870,570,true],"ultp_layout_portrait":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-600x900.jpg",600,900,true],"ultp_layout_square":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-600x600.jpg",600,600,true],"nhuja-news-carousel-img":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-783x450.jpg",783,450,true],"nhuja-news-carousel-img-landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-783x225.jpg",783,225,true],"nhuja-news-carousel-large-img":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-1000x574.jpg",1000,574,true],"nhuja-news-carousel-large-img-landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-1000x287.jpg",1000,287,true],"nhuja-news-large-thumb":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-1170x653.jpg",1170,653,true],"nhuja-news-small-thumb":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2026\/06\/Slide9-Chavana-Angkanurakbun-350x220.jpg",350,220,true]},"rttpg_author":{"display_name":"paphada.ou buu","author_link":"https:\/\/sdgs.buu.ac.th\/?author=4"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/sdgs.buu.ac.th\/?cat=27\" rel=\"category\">Burapha Business School<\/a>","rttpg_excerpt":"Elevating Hospitality Excellence: Driving Sustainable Growth in the EEC\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 In","_links":{"self":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/3612"}],"collection":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3612"}],"version-history":[{"count":4,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/3612\/revisions"}],"predecessor-version":[{"id":3618,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/3612\/revisions\/3618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/media\/3613"}],"wp:attachment":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}