{"id":1347,"date":"2025-09-16T11:04:56","date_gmt":"2025-09-16T04:04:56","guid":{"rendered":"https:\/\/sdgs.buu.ac.th\/?p=1347"},"modified":"2025-09-16T11:08:42","modified_gmt":"2025-09-16T04:08:42","slug":"communication-to-drive-pattaya-into-a-sustainably-livable-city","status":"publish","type":"post","link":"https:\/\/sdgs.buu.ac.th\/?p=1347","title":{"rendered":"Communication to Drive Pattaya into a Sustainably Livable City"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1347\" class=\"elementor elementor-1347\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e55527c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e55527c\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b14de elementor-widget elementor-widget-text-editor\" data-id=\"d4b14de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Pattaya, a special administrative district in Chonburi Province, Eastern Thailand, is one of the country\u2019s most well-known tourist destinations. However, the city faces significant challenges in ensuring a safe and trustworthy environment for international visitors. Reports of overcharging by transport operators and vendors, scams targeting tourists, theft, robbery, and even incidents of assault and drugging in nightlife venues have severely impacted Pattaya\u2019s reputation. These issues harm individual tourists and discourage international travellers from visiting Thailand, particularly Pattaya.<\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 This research project seeks to examine the perspectives of key stakeholders on how communication strategies can be employed to <strong>prevent harm to international tourists<\/strong> and to <strong>drive Pattaya toward becoming a sustainably livable tourist city<\/strong>. The project strengthens urban safety, promotes ethical economic practices, and aligns local tourism development with sustainability principles.<\/p><p><strong>Project Coordinator: <\/strong>Assoc. Prof. Dr. Songyot Buaphuean<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8dcfcd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d8dcfcd\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60fccba elementor-widget elementor-widget-text-editor\" data-id=\"60fccba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Objectives:<\/strong><\/p><ol><li>To study the perspectives of key stakeholders\u2014including Pattaya police officers, foreign volunteer tourist police, national media, administrative officials (provincial and district levels), rescue volunteers, international tourists, representatives from the Ministry of Social Development and Human Security (Chonburi), and foreign embassies\/consulates\u2014on <strong>preventive communication strategies<\/strong> to safeguard international tourists in Pattaya.<\/li><li>To explore the views of policymakers and local leaders\u2014including members of parliament (Chonburi), Pattaya city administrators, the Pattaya Business and Tourism Association, local media, NGOs, Smart City and urban planning experts, environmental specialists, and administrative authorities\u2014on <strong>communication strategies to transform Pattaya into a sustainably livable tourist city<\/strong>.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a6052b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1a6052b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-601c2d5 elementor-widget elementor-widget-image\" data-id=\"601c2d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6414-1-Kannikar-Sonaphoon-1024x576.jpg\" class=\"attachment-large size-large wp-image-1350\" alt=\"\" srcset=\"https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6414-1-Kannikar-Sonaphoon-1024x576.jpg 1024w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6414-1-Kannikar-Sonaphoon-300x169.jpg 300w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6414-1-Kannikar-Sonaphoon-768x432.jpg 768w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6414-1-Kannikar-Sonaphoon-1170x658.jpg 1170w, https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6414-1-Kannikar-Sonaphoon.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d293cef e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d293cef\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7263039 elementor-widget elementor-widget-text-editor\" data-id=\"7263039\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Program Activities:<\/strong><\/p><p>This project adopts a <strong>qualitative research approach<\/strong>, employing <strong>in-depth interviews<\/strong> with two groups of key informants:<\/p><ul><li><strong>Group 1<\/strong>: Seven informants focusing on strategies for preventing harm against international tourists in Pattaya.<\/li><li><strong>Group 2<\/strong>: Seven informants focusing on communication strategies to advance Pattaya toward a sustainably livable city.<\/li><\/ul><p><strong>Expected Outcomes (Impacts):<\/strong><\/p><ol><li><strong>Economic Impact<\/strong>: Enhanced tourist safety will help attract more international travellers, particularly \u201chigh-end tourists,\u201d strengthening Pattaya\u2019s financial resilience.<\/li><li><strong>Social Impact<\/strong>: Tourists will benefit from greater protection of life and property. Beyond material value, safeguarding sentimental and irreplaceable possessions reinforces trust and well-being. The research outcomes will provide policymakers and the community with knowledge to promote justice and security (SDG 16).<\/li><li><strong>Environmental Impact<\/strong>: The study highlights the importance of integrating ecological awareness into urban planning and development. This includes ecosystem management, energy use, and flood prevention, contributing directly to Pattaya\u2019s transformation into a sustainable city (SDG 11).<\/li><\/ol><p>In summary, this project provides evidence-based insights for Pattaya\u2019s administrators to <strong>develop protective measures for tourists<\/strong> and <strong>apply sustainable urban development strategies<\/strong>, ensuring that Pattaya grows as a safe, inclusive, and sustainable global tourist destination.<\/p><p><strong>Date of Implementation: <\/strong> From October 1, 2024, to March 31, 2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Pattaya, a special administrative district in Chonburi Province, Eastern Thailand,<\/p>\n","protected":false},"author":5,"featured_media":1348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[5,9,14,15,17,22],"rttpg_featured_image_url":{"full":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"portraits":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"thumbnail":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon-150x150.jpg",150,150,true],"medium":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon-300x169.jpg",300,169,true],"large":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",640,360,false],"1536x1536":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"2048x2048":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"ultp_layout_landscape_large":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"ultp_layout_landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"ultp_layout_portrait":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",600,337,false],"ultp_layout_square":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",600,337,false],"nhuja-news-carousel-img":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"nhuja-news-carousel-img-landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon-740x225.jpg",740,225,true],"nhuja-news-carousel-large-img":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"nhuja-news-carousel-large-img-landscape":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon-740x287.jpg",740,287,true],"nhuja-news-large-thumb":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon.jpg",740,416,false],"nhuja-news-small-thumb":["https:\/\/sdgs.buu.ac.th\/wp-content\/uploads\/2025\/09\/6413-3-Kannikar-Sonaphoon-350x220.jpg",350,220,true]},"rttpg_author":{"display_name":"nantana.ku buu","author_link":"https:\/\/sdgs.buu.ac.th\/?author=5"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/sdgs.buu.ac.th\/?cat=35\" rel=\"category\">Faculty of Humanities and Social Sciences<\/a>","rttpg_excerpt":"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Pattaya, a special administrative district in Chonburi Province, Eastern Thailand,","_links":{"self":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/1347"}],"collection":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1347"}],"version-history":[{"count":4,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/1347\/revisions"}],"predecessor-version":[{"id":1353,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/1347\/revisions\/1353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=\/wp\/v2\/media\/1348"}],"wp:attachment":[{"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sdgs.buu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}